Passionate marketing professional and content strategist/copywriter with experience in B2C and B2B digital and print campaigns. Both agency and in-house creative services experience for large brands as Anthem, the American Dental Association, Blue Cross Blue Shield Association, Discover Financial Services and various health and wellness clients.
Specializing in voice-of-the-customer led strategies for user experiences and communications in all digital channels. Led Blue Cross Blue Shield Association through three award-winning redesign life cycles from strategy to implementation.