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LAURA A. KELLY DIGITAL CONTENT STRATEGIST|COPYWRITER
Passionate marketing professional and content strategist/copywriter with experience in B2C and B2B digital and print campaigns. Both agency and in-house creative services experience for large brands as Anthem, the American Dental Association, Blue Cross Blue Shield Association, Discover Financial Services and various health and wellness clients.
Specializing in voice-of-the-customer led strategies for user experiences and communications in all digital channels. Led Blue Cross Blue Shield Association through three award-winning redesign life cycles from strategy to implementation. 

ADA.org rotator copy. Lead copywriter.
ADA rotator banner ad. Lead copywriter.
ADA.org web page. Lead copywriter.
ADA.org web page. Lead copywriter.
ADA.org site takeover ad. Lead copywriter.
ADA Facebook. Lead copywriter.
ADA Twitter. Lead copywriter.
Speakers Bureau. Strategy, UX, project management.
Bcbs.com. BlueCross BlueShield Associations 1 million pageviews a month external website for members, non-members, employers and professionals. Strategy, project management, UX and copywriting.
BCBSA's blog to consumers, healthcare professionals and media. Strategist, project manager, copywriter.
Bcbs.com Social Media Facebook contest--Like It for Your Chance to Bike It. Enter your name for your chance to win. Strategist, project manager, copywriter.
Blue Distinction Center Finder. Strategy, UX, project management.
Blue Distinction Center Finder results. Strategy, UX, project management.
The Power of Blue--Corporate Giving. Strategy, UX, project management.
Healthcare costs facts page. Strategy, UX, project management.
Value Based Care. Content strategy, UX, project management.
Spine-health.com one million page views a month spine education and support website for consumers. Strategist and project manager. Also managed monthly e-newsletter via Exact Target.
Bcbs.com FAQ for members, physicians and employers. Copywriter.
Context Media billboard. Lead copywriter.
Context Media billboard. Lead copywriter.
Discovercard.com. Major credit card company consumer messaging, account services, acquisitions, and member features. Lead copywriter/manager to mid-level copywriters.
Discover Card paperless statements insert. Lead copywriter.
Inside paperless statements insert. Lead copywriter.
Managing your account online insert. Lead copywriter.
Managing your account online inside insert. Lead copywriter.
Discovercard auto bill pay. Lead copywriter.
Discovercard.com "Get More" cashback bonus campaign. Lead copywriter.
Discovercard.com "cashback bonus" campaign. Lead copywriter.
Discover Card cashback bonus insert. Lead copywriter.
Tofranil consumer and physician website. Pharamaceutical product indicated for depression. Patient education; physician information and efficacy points. Lead copywriter.
St. James Hospital print insert (Chicago Tribune). Lead copywriter.
St. James Hospital print insert and billboard. Lead copywriter.
Astra Zeneca patient education sheet for physician office on hypertension. Lead copywriter.
Back of Astra Zeneca patient education sheet for physician office on hypertension. Lead copywriter.
Eulexin physician sales sheet indicating benefits of prostate cancer drug. Art direction and copywriter.
Takeda Pharmaceuticals corporate information brochure. Copywriter.

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