Passionate marketing professional and content strategist/copywriter with experience in B2C and B2B digital and print campaigns. Both agency and in-house creative services experience for large brands as Anthem, the American Dental Association, Blue Cross Blue Shield Association, Discover Financial Services and various health and wellness clients.
Specializing in voice-of-the-customer led strategies for user experiences and communications in all digital channels. Led Blue Cross Blue Shield Association through three award-winning redesign life cycles from strategy to implementation.
Specializing in voice-of-the-customer led strategies for user experiences and communications in all digital channels. Led Blue Cross Blue Shield Association through three award-winning redesign life cycles from strategy to implementation.
- Copywriting
- Project Management/Digital Producer--Agile Methodology
- Digital Strategy
- UX
- Technical, Legal and Security Requirements Documentation
- RFP, SOW, Change Orders
- B2C, B2B
- E-Commerce
- Social Media
- 3rd Party Vendor Management
- Google Analytics
- Opinion Lab
- Microsoft Office
- HTML Web Development
- Photoshop
- Jira
- Luminate, TeamSite, Liferay, Wordpress CMS, Oracle WCS
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