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LAURA A. KELLY DIGITAL CONTENT STRATEGIST|COPYWRITER
Passionate marketing professional and content strategist/copywriter with experience in B2C and B2B digital and print campaigns. Both agency and in-house creative services experience for large brands as Anthem, the American Dental Association, Blue Cross Blue Shield Association, Discover Financial Services and various health and wellness clients.
Specializing in voice-of-the-customer led strategies for user experiences and communications in all digital channels. Led Blue Cross Blue Shield Association through three award-winning redesign life cycles from strategy to implementation. 
  • Copywriting
  • Project Management/Digital Producer--Agile Methodology
  • Digital Strategy
  • UX
  • Technical, Legal and Security Requirements Documentation
  • RFP, SOW, Change Orders
  • B2C, B2B
  • E-Commerce
  • Social Media
  • 3rd Party Vendor Management
  • Google Analytics
  • Opinion Lab
  • Microsoft Office
  • HTML Web Development
  • Photoshop
  • Jira
  • Luminate, TeamSite, Liferay, Wordpress CMS, Oracle WCS
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